New research shows how sustainability and conservation-focused products and services are changing the ag retail business. 

Research by Farm Journal’s Trust In Food initiative, in partnership with the Environmental Defense Fund, suggests the focus on sustainability is leading to improvements in ag retailers’ profitability and reputation. 

The report documents key insights gathered through in-depth interviews with nine sustainability leaders in the ag retail sector, as well as through broader feedback from a national survey of more than 70 ag retail professionals. 

Collectively, these professionals service each of the nine Department of Agriculture Farm Resource Regions and represent more than $1.7 billion in annual revenue. 

The study reveals how ag retail companies are successfully integrating products and services related to conservation agriculture and the sustainability of agriculture into their business portfolios. 

Organizers say the report presents a clear business case for ag retailers to dramatically transform their businesses to meet the needs of farmers, the food value chain, local communities and the world’s natural resources. Find the report at