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World Ag Expo Goes Online with a Unique Approach

For the first time in its history, the World Ag Expo is going online on February 9-11. 

Officials at the International Agri-Center announced the cancellation of the live event back on September 14. 

The World Ag Expo will work with a company called Map Your Show, an industry leader in event and conference management software. 

The company’s team has run more than 120 digital trade shows since March. 

While most digital trade shows limit their online shows to their specific dates, the World Ag Expo is taking more of a year-long approach. 

“Instead of just a one-week show, we’ll be supporting our exhibitors and the online site throughout 2021,” says Jennifer Fawkes, International Agri-Center Marketing Manager. 

“Each exhibitor has a micro-site within the show to share information and hold live chats, along with many other options.” 

As the event organizers, she says World Ag Expo will have online seminars, the Top 10 New Products Contest, and other new content will get released throughout the year. 

Seminars will be presented online by exhibitors like California State University-Fresno, Irrigation Association, the Center for International Trade Development, and many more. The schedule will be finalized and available in January.

(Story Courtesy of the NAFB News Service)

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