The United Fresh Start Foundation has infused the fresh produce industry with 25 $1,000 COVID-19 Rapid Response FRESH Grants. 

The funds will help increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors experiencing lost markets. 

The 25 grant recipients will provide fresh fruits and vegetables to children and families in need, reaching them in schools, community centers, and other emergency feeding sites. 

Chair of the United Fresh Start Foundation Board of Trustees, Lisa McNeece, says, “We praise all of the companies across the supply chain working within their communities to broaden access to fresh fruits and vegetables, despite their own economic hardships.” 

The program is funded through the generosity of individuals who have agreed to donate their prepaid registration fees for the United Fresh 2020 Convention in San Diego to the United Fresh Start Foundation. 

Additional donations will allow the Foundation to build upon its efforts. More information is available on