A Purdue University report says people living in urban and rural areas share many of the same concerns about food prices and availability, including the impact of recent bird flu outbreaks. 

However, the monthly Consumer Food Insights Report says differences remain in food insecurity and diet satisfaction. Some of the key results from this month’s survey report showed that 60 percent of consumers are concerned about the impact of bird flu on food prices. 

Food spending is nine percent higher than in January, but food demand remains price insensitive. 

Fourteen percent of all households and 23 percent of rural households are facing food insecurity. Seventy-one percent of people in urban areas and 61 percent of rural residents are facing food insecurity. 

Jayson Lusk, Agricultural Economics Professor at Purdue, says, “Rural Americans struggle more often than urban Americans to buy the food they want. 

Current economic conditions appear to have further disadvantaged rural Americans.”

(Story Courtesy of the NAFB News Service)