The National Pork Producers council Thursday launched a campaign to highlight the importance and benefits of the U.S.-Mexico-Canada trade agreement. 

The “It’s Pork O’ Clock Somewhere,” campaign focuses on pork and the many ways it’s enjoyed across North America. 

NPPC president David Herring says, “Ratification of USMCA is the top priority for U.S. pork producers, and there is no better way to highlight its importance.” 

Last year, more than 40 percent of U.S. pork exported went to Canada and Mexico. 

The campaign thanks lawmakers for making USMCA ratification this year a priority and highlights the history behind pork-related dishes in the United States, Mexico and Canada. 

For example, tacos al pastor from Mexico have origins in the Lebanese method of cooking meat on a spit, referred to as shawarma. 

The tacos are a staple in Mexico City, where taco shops and stands line the streets. 

Last year, the United States sent more than 770,000 tons, worth $1.3 billion, of pork to Mexico. To learn more about NPPC’s campaign, visit