Ad Council, Others, Reaching Rural Residents on COVID-19 Vaccines

The Ad Council and groups representing Rural America are helping rural residents learn more about the COVID-19 vaccine. 

The Ad Council and the COVID Collaborative have partnered with the American Farm Bureau Federation, the Cooperative Extension System and the National Association of Farm Broadcasting, among others, for the campaign. 

The campaign includes public service announcements featuring rural residents and farmers providing their perspectives on the COVID-19 vaccine. 

In September 2021, incidence rates of COVID-19 in rural America were roughly 54 percent higher than elsewhere in the country, according to the Rural Policy Research Institute. 

However, large groups among the rural population who remain undecided about vaccination continue to have concerns about long-term side effects of the vaccines and doubts about the efficacy of vaccination due to new breakthrough cases. 

Recent CDC data reveals that 35 percent of rural Americans are unvaccinated, a vaccination rate ten percent lower than their urban and suburban counterparts.  

(Story Courtesy of NAFB News Service)